Darrin Sullivan

This promotional/educational video targeted to small business owners repositions their existing CitiBusiness ThankYou Mastercard with a new value proposition and reinforces continued card usage.

The creative and production challenges including how to distill a diverse range of card features and online/mobile account information into a tight 2:30 video without losing time-challenged owners’ attention. A highly succinct script wastes not a word to convince owners of all the compelling reasons to keep using their card.

LinkedIn ad series targeted to Technical and Business Decision Makers. Uses the brand voice’s intelligent humor to promote the benefits of dedicated business internet service vs. open public connections.

Storyboard promoting AT&T Business’s Edge-to-Edge Intelligence solutions to key verticals. The concept was flexible enough to work for the Retail vertical (shown in full storyboard below) as well as Manufacturing, Transportation, Healthcare, Finance and Industry Solutions. Stylized, vertical-specific imagery in kaleidoscopic motion represents the shifting, accelerating nature of business and E2E’s ability to keep pace by bringing order to complexity. The campaign included Pre-roll and social videos, Facebook Canvas and display ads for each vertical.

Collateral created for Arrive, an emerging tech company featuring frictionless parking solutions at pay garages and lots in the U.S. and Canada. Brochure’s messaging was researched and written to attract potential clients at annual ProVenue Exchange conference, including sports stadiums, theaters and concert venues. Goals of collateral included promoting Arrive solutions that boost fan preference for clients’ venue and improve their day-of-event logistics.

Interactive event booth backdrop and poster swag targeted to attendees at annual Association of Zoos & Aquariums conference. Goal was to partner with marketing managers and run zoo and aquariums deals on Groupon.

Booth raffle ticket and backdrop in support of local merchants at the Great American Beer Festival in Denver. Campaign goal was to sell merchants on running a food & drink deal on Groupon platform.

Exclusive partnership with Rush Hour Go-Karting merchant to drive awareness of Groupon brand by wrapping a full fleet of go-karts in animal-themed decals featuring fun wordplay.

Concepted and wrote Zócalo Group new website inspired by agency’s name: In Mexico, a ‘Zócalo’ translates to town plaza or conversation square. Long-scroll design features a clickable town tour with fun, quirky features like a history-of-memes T-shirt stand. A new tagline delivers on the agency’s core competency: “Where Recommendations Rule.” (Agency since purchased by Critical Mass, original content no longer live.)

Wrote and helped produce video to introduce FanRally, the agency’s proprietary, next-generation brand advocacy platform. Powered by gamification to drive greater engagement with a brand’s biggest fans and recommendations within their social networks on Facebook, Twitter and Instagram. 

Sprint offers multi-solution products for a range of business verticals including Retail, Transportation, Education and Healthcare. This animated site proves biz doesn’t have to be boring: Once users choose their industry, the man at right suits up appropriately and the site transitions into live-action, on-the-job scenarios that memorably demonstrate productivity through mobility.

Watch YouTube demo

Sprint’s Turnpike GPS Solution for transportation and distribution decision makers provides a breakthrough way to locate drivers, track inventory and monitor engine performance. My key contribution was a simple insight not in the creative brief. Since the trucking industry is highly competitive, companies can’t keep their fleet off the road for long. I researched that installation took just 10 minutes. My favorite part of the concept: The gearshift is actually a free pen.

Showcased Sprint Custom Network Solutions designed to improve hospital staff communication and efficiency. Copy hits the funny bone by putting a tech twist on familiar song lyrics to demonstrate how staff and patients benefit when a hospital ditches pagers and invests in seamless connectivity.